GATORADE DESIGN

For my packaging project i chose to Re-Design Gatorade's Packaging, my idea was to look at the history of gatorade and show it through the packaging, after i had researched gatorades history i chose to take it back to its roots, hence the slogan (back to the roots) i included The Florida Gators Emblem which is an american football college team because the assistant coach and some physicians came up with gatorade in 1965 and therefore was discovered by the team, i feel my design shows an iconic feature in gatorades history and i also felt it has to be shown more often.